Oh. So. Pro.

    • Watch the film
    • Watch the event
    • View inAR

    SuperRetina XDR display with ProMotion

    iPhone13ProMax

    6.7”

    iPhone 13 Pro and iPhone 13 Pro Max (1)

    iPhone13Pro

    6.1”

    iPhone 13 Pro and iPhone 13 Pro Max (2)
    iPhone 13 Pro and iPhone 13 Pro Max (3)
    iPhone 13 Pro and iPhone 13 Pro Max (4)
    iPhone 13 Pro and iPhone 13 Pro Max (5)
    iPhone 13 Pro and iPhone 13 Pro Max (6)
    iPhone 13 Pro and iPhone 13 Pro Max (7)
    iPhone 13 Pro and iPhone 13 Pro Max (8)
    Select a Finish

    iPhone13Proin Alpine Green, Graphite, Gold, Silver and Sierra Blue Alpine Green, Silver, Gold, Graphite and Sierra Blue

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    iPhone 13 Pro and iPhone 13 Pro Max (14)

    Surgical-grade stainless steel

    iPhone 13 Pro and iPhone 13 Pro Max (15)
    iPhone 13 Pro and iPhone 13 Pro Max (16)

    CeramicShield, tougher than any smartphone glass

    iPhone 13 Pro and iPhone 13 Pro Max (17)
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    iPhone 13 Pro and iPhone 13 Pro Max (20)

    Industry-leading IP68 water resistance

    Camera System

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    Macro

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    With its redesigned lens and powerful autofocus system, the new UltraWide camera can focus at just 2cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

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    Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerised.

    Video: iPhone 13 Pro vs iPhone 13 Pro Max - Which to choose?

    Low Light

    iPhone13Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR scanner for Night mode portraits. UltraWide gets a wider aperture, a faster sensor and all-new autofocus. And Telephoto now has Night mode.

    iPhone 13 Pro and iPhone 13 Pro Max (25)

    The Wide camera captures up to 2.2x more light for better photos and videos

    iPhone 13 Pro and iPhone 13 Pro Max (26)

    The UltraWide camera captures 92% morelight for better photos and videos

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    Night mode now on
    every camera

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    Sharper, more detailed photos and videos in any light

    Optical Zoom

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    The new Telephoto camera features a 77mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

    • 3x optical zoom on Telephoto for closer close‑ups
    • 6x optical zoom range across the system for more framing options than ever
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    Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do withit.

    • The only smartphone that lets you edit the depth effect after you shoot
    • Shoot with the Wide, Telephoto or TrueDepth camera in Cinematic mode
    • Cinematic mode supports DolbyVisionHDR

    To bring Cinematic mode to iPhone, we carefully studied how master filmmakers use rack focus to add drama and emotion to the story.

    On Hollywood shoots, pulling focus requires a talented team of experts. Like a cinematographer, who makes the overall call about what’s in focus and when that changes. And a focus puller, who makes sure the transition is smooth, the timing is spot on and the subjects are perfectly crisp.

    Making all this happen automatically on your iPhone was no small feat.

    First we had to generate high-quality depth data so Cinematic mode knows the precise distance to the people, places and pets in a scene. And because this is video, we needed that depth data continuously — at 30 frames per second.

    We also trained the NeuralEngine to work like the experts. It makes on-the-fly decisions about what should be in focus, and it applies smooth focus transitions when that changes. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit.

    It’s so computationally intense, we needed a chip that could handle the workload. Enter A15Bionic.

    The sheer computational power needed to run the machine learning algorithms, render autofocus changes, support manual focus changes and grade each frame in DolbyVision — all in real time — is astounding.

    It’s like having Hollywood in your pocket.

    Photographic Styles.

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    Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love everytime.

    • Our advanced image pipeline renders your custom style inrealtime
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    iPhone 13 Pro and iPhone 13 Pro Max (39)

    Tone
    Increase for brighter, more vivid colours. Decrease for stronger shadows and contrast.

    Warmth
    Increase to enhance golden undertones. Decrease to bring in more blue undertones.

    ProRes

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    • The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or DolbyVision

    The high colour fidelity and low compression of ProRes let you record, edit and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on yourMac.

    iPhone 13 Pro and iPhone 13 Pro Max (41)

    Harnessing the machine learning power of the NeuralEngine, SmartHDR4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting and skin tones for each person. So everyone always looksamazing.

    iPhone 13 Pro and iPhone 13 Pro Max (42)

    For mid- to low-light shots, DeepFusion kicks in — using the NeuralEngine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

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    iPhone 13 Pro and iPhone 13 Pro Max (44)

    Telephoto

    • 77mm focal length
    • 3x optical zoom
    • ƒ/2.8 aperture
    • Focus Pixels
    • 6-element lens
    • OIS

    UltraWide

    • 13mm focal length
    • ƒ/1.8 aperture
    • Faster sensor
    • Focus Pixels
    • 6-element lens

    Wide

    • 26mm focal length
    • 1.9 μm pixels
    • ƒ/1.5 aperture
    • 100% Focus Pixels
    • 7-element lens
    • Sensor-shift OIS
    Video: iPhone 13 Pro vs iPhone 13 Pro Max - Which Should You Choose?

    TrueDepth camera

    • Cinematic mode
    • Photographic Styles
    • ProRes video recording
    • DolbyVision HDR recording
    • Portrait mode
    • Night mode selfies
    • SmartHDR4
    • DeepFusion
    • and more
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    • A15Bionic and the TrueDepth camera also power FaceID, the most secure facial authentication in a smartphone

    Storage

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    iPhone 13 Pro and iPhone 13 Pro Max (55)

    1TB

    iPhone 13 Pro and iPhone 13 Pro Max (56)iPhone 13 Pro and iPhone 13 Pro Max (57)

    The new SuperRetina XDR display with ProMotion can refresh from 10 to 120times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything likeit.

    • iOS15 is optimised for ProMotion, so the things you do every day feel phenomenally fluid

    The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15Bionic — makes iPhone13Pro perfect for power gamers.

    iPhone 13 Pro and iPhone 13 Pro Max (58)iPhone 13 Pro and iPhone 13 Pro Max (59)iPhone 13 Pro and iPhone 13 Pro Max (60)
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      Up to 25% brighter outdoors for content that looks even more vivid in sunlight

      Custom OLED technology pushes the display’s incredible resolution and colour right to the edge

      Up to 1,200nits peak brightness for your HDR photos and videos

      Even more display area thanks to a smaller TrueDepth camera system

      Video: iPhone 13 Pro vs iPhone 13 Pro Max - 60 Days Later!

      Incredible colour fidelity makes all your content look true to life

      Striking contrast and resolution creates true blacks, bright whites, sharp detail and crisp text

    Running a display that refreshes 120times every single second requires a ton of power. But you don’t really need all that speed all the time.

    One way to be more efficient is to set standard frame rates for different types of content. Say, 10 fps for a book and 120 fps for a game. The problem with this approach is that frame rates are always changing. If the game drops to 30 fps for a menu screen while the display is set at 120 fps, you end up using precious battery life without seeing any benefit from the higher frame rate.

    For us, power is far too important to waste on empty frames. So we set out to design a more intelligent solution. One that can adapt to ever-changing refresh rates.

    With ProMotion, there are no settings. Refresh rates are tied to whatever’s happening on the screen. If your game drops to 30 fps, ProMotion dips to 30 fps too. If you’re watching a video that was filmed at 24 fps, it plays at 24 fps. All of this saves power.

    ProMotion makes it feel like you’re reaching right through the screen and touching the code.

    We also considered the way your finger speeds up and slows down as you scroll, swipe or pinch. The speed of your finger now drives the speed of each gesture. iOS15 is full of moments where 120Hz makes the interface feel glued to your finger. It’s just so fast. But even then, ProMotion only uses 120Hz at the precise moment you’ll feel the impact.

    It would have been much easier to put a 120Hz iPhone in your hand without worrying about battery life. But that’s not the Apple way. We wanted to deliver fast frame rates when you need them, and preserve battery life when you don’t.

    A15Bionic

      All-new 5‑core GPU delivers faster graphics performance for immersive games, advanced camera features and more

      New CPU performance and efficiency cores power through complex tasks and preserve battery life

      Superfast NeuralEngine performs up to 15.8 trillion operations per second and helps drive Cinematic mode, SmartHDR4 and more

      Advanced ISP takes noise reduction and tone mapping to the next level

      SecureEnclave protects personal information like your FaceID data, contacts and more

      On-device processingkeeps things like your Siri requests and interactions with LiveText private

    Year after year, iPhone silicon pushes our idea of what’s possible with smartphones. A big reason why is that we build long-term product road maps — and bring our teams together — in ways no other companycan.

    Deep integration between our teams allows us to deliver features you can’t find on any other smartphone.

    That’s how we deliver features like ProMotion, which have to be planned years in advance. Our chip team fully understood the needs of the display hardware, display software and operating system teams, and took them into account for A15Bionic.

    For example, we overhauled the display engine to support variable frame rates, then designed the system so ProMotion could capture the incredible graphics performance — and efficiency potential — of the new 5-coreGPU.

    In turn, the display software and iOS teams decided where all that speed would make the biggest impact, and where they could optimise refresh rates to use a lot less power.

    What’s truly unique about Apple is that we don’t just start with a superfast chip and build features around it. Instead, we start with an idea about a great experience we’d like you to have, and then we all work together to bring it to life.

    iPhone13 ProMaxhas

    • Up to 2.5 more hours of battery life on iPhone13 ProMax
    • Up to 1.5 more hours of battery life on iPhone13Pro
    iPhone 13 Pro and iPhone 13 Pro Max (63)

    5G

    The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos and more. With SmartDatamode, iPhone will switch down a gear automatically to save power when you don’t need all that speed.

    • More 5G bands for
      5G speed in more places
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    iPhone 13 Pro and iPhone 13 Pro Max (66)

    iOS15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions and more.

    Video: iPhone 13 Pro vs iPhone 13 Pro Max many months later

    Learn more about iOS15

    iPhone helps put you in control of your personal information. For example, when you’re browsing, Safari intelligently helps block trackers from profiling you and shows you which ones have been blocked in your Privacy Report. And the list goeson.

    Learn more about Apple andprivacy

    Our stores, offices and data centres are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be too. And this year we eliminated the plastic wrapping around the iPhone13 and iPhone13 Pro boxes, saving 600 tonnes of plastic.

    Learn more about Apple and the environment

    Switch to iPhone

    Learn more

    iPhone 13 Pro and iPhone 13 Pro Max (67)
    iPhone 13 Pro and iPhone 13 Pro Max (68)

    Stream songs, albums and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favourite workout. Apple services put so much at your fingertips, and AppleOne bundles them all into a simple subscription.

    Learn more about AppleOne

    iPhone 13 Pro and iPhone 13 Pro Max (69)

    Everything you love about your iPhone gets even better when you use it with a Mac, iPad or AppleWatch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.

    Learn more about how Apple products work together

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    iPhone 13 Pro and iPhone 13 Pro Max (71)
    iPhone 13 Pro and iPhone 13 Pro Max (72)
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    See it from
    every angle and
    in every colour.

    View iPhone13Pro inAR

    View iPhone13 ProMax inAR

    See iPhone13Pro and 13ProMax inAR.

    Open this page in Safari on your iPhone or iPad.

    Accessories

    Take the perfect iPhone accessory and make it yours with free engraving — only from Apple.

    • Shop
    • Learn more
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    Attach one to your keys. Put another in your backpack. If they’re misplaced, simply use the FindMy app.

    • Shop
    • Learn more
    iPhone 13 Pro and iPhone 13 Pro Max (76)

    Snap on a magnetic case, wallet, or both. And get faster wireless charging.

    • Shop MagSafe accessories
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    Shop all iPhone accessories

    Trade in your smartphone for credit.

    With Apple TradeIn, you can get credit towards a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.

    Learn more

    Still have questions? Justask.

    You won’t find a better place to buy iPhone. We know about network providers, payment options and more. And we make it easy to understand.

    Video: Samsung Galaxy S22 Ultra vs iPhone 13 Pro Max - Is It FAIR?

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